With over 2 dozen corporate partners, RCA is retained to help guide our clients through various stages of their objectives. From Ideation of a campaign, to executing and activating a grassroots multi-market platform, or building a sales structure to monetize their programming, let RCA help minimize the risks and use our network to navigate the path of least resistance. RCA can also help a brand’s existing agency of record as an expert secondary source.
RCA can help brands through the strategy process of sponsorship. Helping choose the correct sports through proper demographic knowledge, to valuating existing properties for potential partnerships, and furthermore creating the best plan of attack to achieve suitable ROI of the brand’s investment, we can use over 18 years of experience in operating platforms to help your objectives either by retail execution or grassroots engagement.
Our team has executed global platform activations like Olympics and World Cup to local promotional events and sports tournaments. Our services include venue procurement, logistical planning and transportation of assets, ticketing and promotional strategy of events. RCA has managed multi-market sports tournaments, call to action retail promotions and built operational structures for many well-known programs such as Copa Univision, Fantasy Camps, and more.
RCA has exclusive management rights to over a dozen talent celebrities available for endorsements, autograph sessions or speaking engagements. For specific talent outside our roster, we also help identify the right celebrity that matches the brand’s objectives for specific promotional ROI. We manage contractual negotiations, travel logistics and creative artwork to help simplify the process and make sure both the brand, and the talent, are getting maximum exposure without unnecessary risks or costs.
Once clearly defining a Brand’s Objectives, RCA can guide you through the Ideation phase, build an execution strategy of activation, media buys and creative POS solutions to carry out the campaign. Anyone can place your logo on a billboard, let RCA make your brand a lifestyle.
Professional sports teams, tours and multimedia platforms have relied on RCA to help understand how to package their inventory and create sales strategies. Once the strategy is conceived, RCA can also help as sales representatives and open doors to its wide network of corporate colleagues.