Copa Univision- In 2007, Univision Communications wanted to expand their outreach efforts with its local audiences. RCA, with its vast local league network and experience in managing national amateur soccer tournaments, was retained to help create and operate a multi-market soccer tournament. For 6 years, RCA built the largest most well respected tournament that local communities embraced as its yearly familial event for all ages. Copa Univision broke all preconceived tournament records in attendance and its fast paced growth. In 2015 after opening in 14 markets, RCA has spun the program back into Univision’s corporate national team for management into its next phase.
SUM/FMF Platform- Soccer United Marketing (SUM) is the preeminent soccer business company in North America, and holds the exclusive rights to the most important soccer properties in the region, including: all commercial rights to Major League Soccer; the United States Soccer Federation; promotional and marketing rights to Mexican National Team games played in the United States; and the marketing and promotion of the CONCACAF Gold Cup. RCA was retained from SUM’s first year as Agency of Record to help execute sponsor contracts and help build grassroots programs tying the Mexican National Soccer team to local markets. For over 12 years, RCA helped execute the tour’s efforts in more than 14 US markets. To help build value in sponsor packages, RCA also introduced its roster of exclusive talent so that sponsors would get access to endorsements and appearances as part of its partnership leading to higher sales values until 2015.
CONCACAF- as Partnership Marketing Managers we managed all sponsor contractual deliverables for activation in Copa Oro/Gold Cup 2003, 2005, 2007, 2009, 2011, 2013, 2015. Planning all staffing and set up logistics of Fan Fest/Futbol Fiesta in all stadiums hosting the tour.
FORO- as a founding partner, our sports and entertainment real estate push the concept of outdated country clubs to modern millennial family destinations. Teams can belong to a multitude of sports leagues hosted on state of the art professional quality turf and sand surfaces while club members can enjoy active lifestyles in the 60,000 sq. ft. facility that includes fitness, training, and spa like recovery. A multitude of hospitality programming like an onsite restaurant, pool-side cabanas, and outdoor cabana bar, make this a unique country-sports-club for the next generation of families.
Olympics and World Cup/CARTAN Cartan Tours, based in California, continues to rank among the most successful travel companies in the United States. With over 100 years in the travel industry, Cartan’s comprehensive travel programs are planned with careful attention to detail and managed with full dedication to service. Cartan has been involved with the Olympic Games since 1988 and is an official FIFA World Cup tour operator. Cartan was interested in enhancing their customer experience on-site and approached RCA in 2008 for the Beijing Olympics to build B2B corporate relationships for group sales to its programs. Knowing that customers would be arriving from many different countries, and many of whom had never before visited China, it was critical that their experience exceeded expectations. RCA shared its experience in event planning, sponsorships, logistics, execution and hospitality. The partnership with Cartan also provides RCA an outlet to offer its clients an unparalleled opportunity to leverage both the Olympics and the FIFA World Cup for specific programs like internal sales promotions and retailer incentives to events including 2008 Beijing Olympics, 2010 World Cup South Africa, 2012 London Olympics and 2014 World Cup Brazil.