Founded in 2001, RC Agency has become the preferred partner for brands wanting to break through the clutter and reach and engage Hispanic consumers through the power and excitement of sports.
Our experience in sports marketing / logistics extends to the FIFA World Cup and the Olympics, and the Mexican National Team, but it is our local grass-roots approach that gives our clients the edge in reaching Hispanic consumers. We provide strategic counsel and creative turn-key solutions to our clients.
As International Market Consultants for Sports United Marketing (SUM) RCA assists in the execution of sponsorship activation as well as game day operations for Federación Mexicana de Futbol, Chivas de Guadalajara, FC Barcelona, Interliga and Superliga. Handle sponsor promotions and build national grassroots campaigns like MLS Futbolito (GMR), Sueno MLS, etc. Provide grassroots marketing support for all SUM/MLS Clients.
RCA’s national network of local amateur soccer leagues provides our clients with access to multiple channels to increase awareness, initiate trial, and drive sales by aligning its brand with a sport that Hispanics are passionate about and enjoy on a regular basis. Reaching and engaging consumers on a local level is critical to a brand’s success. Each weekend, thousands of soccer enthusiasts are playing in cities across the country. Our network connects brands with players, fans, and their families year-round and gives brands numerous opportunities for on-site interactive events, sampling, retail promotions, viral marketing, and custom programming.
Our Talent Roster includes some of the most recognizable faces in the world of soccer. Players and coaches are available for in-store promotions, product endorsements, meet and greets, VIP receptions, etc.
Creating synergies that are both effective and provide a return on investment is our main goal. Our key to winning is understanding our client’s needs and developing solutions that achieve their marketing goals and sales objectives.