Local soccer is prevalent in communities across the country. Our network of local soccer leagues gives clients the opportunity to reach Hispanic consumers through one of the most powerful and relevant mediums, soccer. RC Agency was the first agency to recognize the potential of uniting these leagues and developing a network, which could be leveraged with sponsors interested in capturing the Hispanic sports participant.Read more
Companies look to RC Agency to match the right celebrity talent to their brand for endorsements,
media, VIP hospitality, retail promotions, etc.
With over 2 dozen corporate partners, RCA is retained to help guide our clients through various stages of their objectives. From Ideation of a campaign, to executing and activating a grassroots multi-market platform, or building a sales structure to monetize their programming, let RCA help minimize the risks and use our network to navigate the path of least resistance. RCA can also help a brand’s existing agency of record as an expert secondary source.
RCA can help brands through the strategy process of sponsorship. Helping choose the correct sports through proper demographic knowledge, to valuating existing properties for potential partnerships, and furthermore creating the best plan of attack to achieve suitable ROI of the brand’s investment, we can use over 18 years of experience in operating platforms to help your objectives either by retail execution or grassroots engagement.
Our team has executed global platform activations like Olympics and World Cup to local promotional events and sports tournaments. Our services include venue procurement, logistical planning and transportation of assets, ticketing and promotional strategy of events. RCA has managed multi-market sports tournaments, call to action retail promotions and built operational structures for many well-known programs such as Copa Univision, Fantasy Camps, and more.
Professional sports teams, tours and multimedia platforms have relied on RCA to help understand how to package their inventory and create sales strategies. Once the strategy is conceived, RCA can also help as sales representatives and open doors to its wide network of corporate colleagues.
Once clearly defining a Brand’s Objectives, RCA can guide you through the Ideation phase, build an execution strategy of activation, media buys and creative POS solutions to carry out the campaign. Anyone can place your logo on a billboard, let RCA make your brand a lifestyle.
RCA has exclusive management rights to over a dozen talent celebrities available for endorsements, autograph sessions or speaking engagements. For specific talent outside our roster, we also help identify the right celebrity that matches the brand’s objectives for specific promotional ROI. We manage contractual negotiations, travel logistics and creative artwork to help simplify the process and make sure both the brand, and the talent, are getting maximum exposure without unnecessary risks or costs.
Founded in 2001, RC Agency has become the preferred partner for brands wanting to break through the clutter and reach and engage Hispanic consumers through the power and excitement of sports.
Our experience in sports marketing / logistics extends to the FIFA World Cup and the Olympics, and the Mexican National Team, but it is our local grass-roots approach that gives our clients the edge in reaching Hispanic consumers. We provide strategic counsel and creative turn-key solutions to our clients.
As International Market Consultants for Sports United Marketing (SUM) RCA assists in the execution of sponsorship activation as well as game day operations for Federación Mexicana de Futbol, Chivas de Guadalajara, FC Barcelona, Interliga and Superliga. Handle sponsor promotions and build national grassroots campaigns like MLS Futbolito (GMR), Sueno MLS, etc. Provide grassroots marketing support for all SUM/MLS Clients.
RCA’s national network of local amateur soccer leagues provides our clients with access to multiple channels to increase awareness, initiate trial, and drive sales by aligning its brand with a sport that Hispanics are passionate about and enjoy on a regular basis. Reaching and engaging consumers on a local level is critical to a brand’s success. Each weekend, thousands of soccer enthusiasts are playing in cities across the country. Our network connects brands with players, fans, and their families year-round and gives brands numerous opportunities for on-site interactive events, sampling, retail promotions, viral marketing, and custom programming.
Our Talent Roster includes some of the most recognizable faces in the world of soccer. Players and coaches are available for in-store promotions, product endorsements, meet and greets, VIP receptions, etc.
Creating synergies that are both effective and provide a return on investment is our main goal. Our key to winning is understanding our client’s needs and developing solutions that achieve their marketing goals and sales objectives.
The combination of Rick's vast knowledge in event operations and the Hispanic marketplace allow him to consistently deliver top-notch work for his clients and business partners.
We have worked with Rick on a number of occasions over the last several years. He's not only incredible personable and helpful, but his expertise in the soccer and Hispanic market arenas are unmatched.
Rick is a rock star and was a very useful resource when I worked with him in the local, national, and international marketing business world related to the Hispanic demographic.
Having worked directly with Rick on several events for the Lee Park Conservancy, I can attest to his strong organizational skills, his hand's on work ethic, his attention to detail, and his demand for quality.